Women’s health, which is often overlooked in the gender wage gap debate, is gaining ground in men’s magazines.
The Men’s Journal, which was founded by a married couple in 1976, recently ranked #2 of its male-centric categories in the New York Times’s annual men’s business list, and #2 overall among men in the Men’s Business section of the New England Journal of Medicine.
The magazine is published by the Men & Women Company, which owns more than 100 magazines in 50 countries.
The magazines are also listed on the company’s website.
According to a Men’s News survey of nearly 2,000 U.S. men, the average weekly subscriber to the magazine is 44 years old and that more than half of them are men.
Among women, the number of weekly subscribers is a bit lower at 35 years old, but more than 80 per cent of them subscribe to the company.
The survey also showed that men and women who subscribe to a magazine read the same number of stories each week, but the magazines’ audience is split by gender.
Among men, men read more articles about fitness, diet and wellness, but women read more about weight loss and relationships, said Sarah McPhee, senior vice president and managing director of marketing at Men’s Magazine.
McPheese said the magazines are not the only way to read men’s issues.
For instance, Men’s Fitness recently released a “Men’s Health” magazine that features interviews with top fitness experts, and the magazine’s website is the perfect place for men to find the latest fitness tips and advice.
“There’s a lot of people who are interested in what’s going on in the fitness industry, but we’re not just trying to give them a look at what’s happening in the gym,” McPshe said.
The men’s magazine industry has a strong female demographic, but they are also more likely to be men than women, said Julie Rios, editor-in-chief of the Men in Fitness newsletter.
“We’re more of a women’s space.
We’re more in the women’s room,” she said.
Rios said Men’s magazine has been a great source of inspiration for young women, and that’s a good thing.
“They have a lot more freedom in their lives, they’re more self-motivated,” she added.
Roes said the men’s-focused magazines are often aimed at a younger audience, and many are aimed at men.
The New York Review of Books is also a strong seller, with sales up about 30 per cent from the same period last year.
It is also one of the magazines most prominent brands, said Rios.
“I think a lot is about gender parity, and we have to continue to talk about gender equality,” she suggested.
She said she thinks a lot about the impact of the media, including women, on the overall gender wage differential.
“A lot of our male readers are looking at the magazine, they see a lot that’s not there,” she noted.
Men’s health has become a popular topic for Men in Health, and McPhey said the magazine has also been helpful to women.
“Men and women alike want to be part of the solution, and they want to have access to good health advice and products that are appropriate for them,” she explained.
“So we have a strong relationship with the men in health industry, and as women, we’re excited to see what’s next.”