Red Power magazine’s cover image features an overweight man in an orange jumpsuit, which reads, “Additude, Red Power.”
It’s a reference to the Red Pill, a subreddit for men who believe that women are the real victims of men’s “alpha male” behavior.
Red Power is an alternative male-dominated subculture of online men’s rights activists that grew out of a 2016 alt-right backlash to the mainstream culture’s embrace of feminism.
Red Pill men, which were known for their anti-feminist rhetoric, were recently banned from Twitter for sharing sexist memes and videos.
They have also been charged with assault and battery after allegedly throwing a woman down a flight of stairs.
Red power, which originated from an anonymous message board, is a loose affiliation of men who support the Red Pills philosophy.
“Red power” and “additude” are words used to describe the two magazines, which are also titled “Red Power” and the “Addition.”
“Red” power refers to the “Red Pill” philosophy, which argues that women have been manipulated by men since their childhood to believe that they are oppressed, and that they need to become the “alpha” men they were taught to be.
“Addacity” is a slang term for “slut.”
The magazine has also featured images of a man with a mustache, who is shown with the word “bitch.”